Clinova

Clinova is a dental-clinic template that deliberately rejects the "clinical blue" convention. Instead it reaches for a warm, editorial wellness aesthetic — a deep forest green paired with cream and warm off-white surfaces, sharp-cornered photography, and an italic serif accent that humanises an otherwise all-sans-serif system.

The emotional goal is trust through calm: the palette evokes nature, health, and organic care rather than sterile medical environments. Generous type sizes, medium (not bold) heading weights, and pill-shaped interactive elements create an approachable, boutique-clinic feel. The single serif italic word in the hero ("smile matters") is the brand's signature flourish — used once, never repeated, never diluted.

Clinova is deliberately flat. There are no box shadows, no drop shadows, no glassmorphism, no frosted overlays. Depth is communicated entirely through:

1. Surface colour changes — stepping from neutral to tertiary to primary
2. Hairline borders — 1px solid in the surface's own on-color (e.g., white border on dark buttons, #548168 border on green-section form inputs)
3. Image scale animation — subtle zoom on hover (CSS transform, not shadow)

Resist the urge to add shadows. The flatness is the point — it reads as confident, editorial, and modern.